Joe Boxer was founded in 1985, with the very simple idea of taking the most basic elements of men’s clothing and remaking it to reflect Humor, Fashion and Popular Trends. Because the product is based around the idea of having fun, it gives consumers a chance to identify with, and be a part of the brand. Joe Boxer has expanded into woman and kid’s clothing and has grown way beyond its origins in underwear and spread into other merchandise such as accessories, home, bed, bath, office, recreation and sports products.

Today, Joe Boxer. sold exclusively at kmart and Sears, is a true lifestyle brand, providing contagious entertaining fun for your family and friends.



17 London is a rebellious streetwear brand inspired by past and modern street culture as well today’s social media culture, for the cool millennial who wants high quality garments at accessible prices.

With aspirations for the wearer to feel they can express themselves when wearing the brand, 17 London’s collection of dark monochromatic and graphic t shirts, tracksuits and caps, and attention to detail, fit perfectly in any wardrobe for easy wearing with no boundaries.

17 London will be collaborating with up and coming artists, as well as working with new designers to create exciting injection ranges.

Available at www.17london.co.uk
For more information, high res images or samples please contact mark@haddonpr.com



okuh-blackOkuh Studios is a contemporary street wear label born in the Melbourne neighbourhood of Fitzroy, Australia. Inspired by a spectrum of sun bleached colours and modern shapes, while taking design cues from the ’90s rave and techno scenes blended with Japanese pop culture.




What do sneakerheads and environmentalists have in common? Try a shoe care and sneaker cleaning solution that will refresh and restore with no environmental kickbacks. Natural, 100% biodegradeable sneaker cleaning products are best because they beat the dirt and at the same time they protect the environment.

Innovative urban brands like Sneaker LAB, that maintain sustainable practices and stylish design, encourage us to put our best foot forward when it comes to the products we use. Plus, who doesn’t love a pair of good, clean sneakers?






Launched out of the meteoric success of co-founder shawn “JAYZ” Carter and named after his record label Roc-a-Fella, ROC represents a borderless, global lifestyle. Founded in 1999, the brand creates culture far beyond the realm of music. Continually evolved, keeping ahead of fashion trends.






British and nationally recognised brand ‘Hype’ have fostered an enviable worldwide reputation for punchy and playful, bold and bona fide printwork: producing cogent, irresistible and significantly eloquent garments that can’t help but get noticed.


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New British Brand ‘Blac’ created with a love of graphic design, Contrasting textures, colours and minimal detailing.

The brand lends itself to men’s and women’s streetwear essentials such as full tracksuits made from Punta Di Roma, tier 1 cotton logo t-shirts, minimal sweatshirts, and soft women’s crop tops.

The collection also has elements of embroidery and flock detailing, as well as statement denim pieces such as t shirts.

Available for spring release, March 3rd





Timeless British watches & Accessories.







The Weekend Offender label was set up in 2004 by a creative duo comprising of Sam Jones and Rhydian Powell. With vast experience inside the industry, established clothing store owner and agent Sam, together with Rhydian, a graphic designer set apart with his keen eye for fashion have created visually arresting clothing for like minded people.

The Weekend Offender team presents innovative collections to an ever escalating following, synonymously increasing their brand profile and presence within the fashion arena.

The designs are a culmination of cleverness, quirkiness and vibrancy. Inspiration has deviated from a range of subcultures, such as terrace casuals and the acid house scene. Music, film and fun are strong sources of influence which resonate throughout the product lines.

The brand ethos states that Weekend Offenders can be anyone and so the designs and the brand continue to evolve and advance with these individual elements in mind.





The premium line of the world famous sports heritage brand Starter. Since 1971 the Starter brand has been worn by the most influential athletes, coaches & stars of music and film and has become known as THE authentic sportswear brand. The Starter logo carefully embroidered onto every garment & accessory has become a stamp of authenticity for the product and its wearer. Reinstating this unrivalled heritage Starter Black label continues to pioneer the fusion of sports apparel and accessories with fashion, streetwear and popular culture.

Offering a huge collection of headwear and sports fashion clothing for men and kids, find the latest snapbacks, caps, beanies, bucket hats and trucker caps aswell as T-shirts, sweatshirts, hoodies, jog pants & jackets. Starter also offers co-licensed headwear and clothing with the likes of Parental Advisory, Looney Tunes, Space Jam, Batman Arkham series & MTV. Starter offers a huge selection of only the best of the best.

Look For The Star.


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14725544_358264634510886_1581576647852842004_nJapanese Inspired & Designed MATSUMOTO a premium Mens Brand that embraces the sophistication & timeless aesthetic of traditional technological innovation.


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belianskyNOVESTA made it’s humble beginnings in Slovakia’s historic Bata Industrial Park in 1939 specializing in crude rubber and cotton canvas. It quickly became the main supplier to top European designers and shoemakers for over half a century. In 1992, NOVESTA, the brand, was formed. It continues to supply top brands with their crude rubber, but it is now renown as one of the top shoe companies in the world. NOVESTA only uses natural materials in their production and always finishes with a touch of European sensibility.





In 2014 we launched Oneskee off the back of an idea thrown about a few years previously whilst in the Portes de Soleil in the French Alps. Did we think anything of it at the time? Of course not, but quite simply an onesie in a shop window inspired us to create our signature Ski Suit & the focal point of our brand today.

We want everyone to feel comfortable in a Oneskee, and we want anyone to be able to wear one.


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nicce-londonNICCE was established in 2013. Founder & creative director Mitchel Galvin-Farnol identified a gap in the market for clean, simple, quality contemporary casualwear and streetwear. He had spent time working in Ibiza where he was drawn into the island and inspired by its inhabitants, style and music. When Mitchel returned to london he took this clean-cut, honest and no-fuss approach to life and fused it with london youth culture to cre- ate an original clothing brand that everyone could, and would want to wear.


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money-jeansEstablished in 2003, Money exploded onto the fashion scene with a unique range of menswear, completely fresh in its approach. Adopting the artisan mentality of classic mens tailoring married with the urgency and free thinking of British lifestyle humour and swagger.

Quickly rising trough the ranks by word of mouth, humour and strong trend driven collections, Money became the choice of the fashion — concious youth and seasoned casuals alike.

This year Money celebrate 14th year as a brand and continue to adopt the same ethos as always — ‘Continue to Create’






A brand, created from experience, for people who enjoy the classics in life but also appreciate a point of difference to the crowd.

The MT mission statement is to develop each season, as it comes, and produce a collection of footwear that features the key style trends but through a slightly different interpretation. With the focus on new construction methods and innovative materials, defining each design as modern take on classic footwear silhouettes.

Like the people we hope will want to wear them, the aim is never to be pigeonholed into one category. We aim to offer you footwear with a slight twist in their souls…





Screen Shot 2017-01-13 at 20.32.44King Apparel – London’s Finest

Established in East London, King Apparel has cultivated a reputation over 12 years to become one of the leading proponents of directional British street fashion.

Independently owned and run, the brand has grown through an unwavering work ethic, quality British cut and sew design, considered exclusivity and a quiet authority that embodies the integrity, strength and character of the culture and island that we proudly represent.


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ASG is the brain child of MTV stars Aaron, Scotty and Gaz.

ASG is a limited edition brand, No product will ever be the same.



Coups D’état (Koo-Dey-Tah) founded in 2016, with the name originally depicting the idea of an ‘over throw’, is a new Menswear brand with a concept that is geared towards attracting those with a healthy lifestyle, the desire to look good and the drive to succeed. Coups D’état has ranges of different garments that enable the ability to mix and match to create different looks with ease for the man who is going from the gym to the street.






certified-londonBorn out of the east end of London with a passion for Japanese street-wear and taking influence from the 90’s U.S. grunge scene.

CERTIFIED is launched in 2016 as a g’d up apparel brand with rugged character!

The CERTIFIED focus lies in the design of street-wear authenticity, with an emphasis on body fit, trend silhouettes and fabrication.

Devoted to fine detailing, crafted design, culture and overall quality garments to serve and enhance the individual within us.

The debut collection from Certified London, the new street-wear label with a fiercely independent spirit features Ross Worswick and Charlotte Dawson of MTV’s Geordie Shore and Ex On The Beach.

Pre-order available now.




Gabicci-logoSince 1973, Gabicci has played a huge part in music and youth culture, proudly worn by the likes of the Specials and Bob Marley, more recently Labritnth and Maverick Sabre to name just a few.

The definitive Gabicci look incorporates Italian inspired styling with an air of authority and class, brought to the UK by Gabicci founders Jack Sofier and Alex Pyser after a brief vacation in the Italian seaside town of Gabicci Mare.

Attention to detail and originality is always at the forefront of every collection, unique fabrics, buttons and linings, not to mention the heavy gold ‘G’ that remains such an iconic symbol.  This soulful look is as strong as ever today, with a new generation seeking out heritage brands to fulfill revival trends.  Following in the footsteps of the Mods, Rude Boys, Suede Heads, Rasta’s, Northern Soul and Acid Jazz boys, demand for the brand is at an all time high.

Now in 2017 generations old and new are seeking out authentic heritage brands and revival trends. As for us, we will continue to grow and to develop the brand yet still remain true to our roots.  We will experiment and collaborate where we can, keeping to our signature soulful look, whilst always remaining current.


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Iconic Italian Sporting Apparel Since 1959

A man with huge charisma, confidence and good Old Italian charm, Leonardo Servadio’s love of mountain sports in the Dolomites, northern Italy,

a deep-rooted pride of Perugia and a passion for outdoor clothing and fashion in general turned a vision into a sportswear phenomenon.

Servadio’s vision lives on through Ellesse Italia – a premium collection of simply styled, tailored Italian sportswear. Never over worked,
Ellesse Italia is the perfect blend of style, flair, form and function.

Over 50 years of sporting passion is delivered in a range of iconic style classics, reworked by incorporating modern fabrication and technology
to adapt to the needs of the modern urban dweller on or off the piste.





Ellesse was founded by Leonardo Servadio in Perugia in 1959. The name Ellesse derives from the initials of Servadio’s name, “L.S.”

Ellesse grew in popularity during the 1970s as a producer of skiwear such as quilted jackets and ski pants. In 1979, Ellesse’s Jet Pant, a ski pant featuring padded knees and a wide lower leg to fit around a ski boot, was included in an event at the Pompidou Centre in Paris celebrating Italian design.

Another sport with which Ellesse has been closely associated since its early years is tennis. The Ellesse logo references the form of a tennis ball with the shape of the tips of a pair of skis.

Through the 1970s and 1980s, Ellesse gained a reputation for combining sportswear functionality with street-level fashion styling. It was one of the first sportswear brands to feature their logo prominently on the outside of its garments. The UK casuals/dressers adopted the brand in the ’80s as premium sportswear took off across British terrace culture known today as ’80s casuals a talked about comeback style back available in 2017 in Ellesse Heritage stores.





The Ed Hardy brand has won international acclaim for their collections of much sought after Ed Hardy Tees, along with their assortment of eye catching Ed Hardy hoodies which you can find in the wardrobes of many of well-known celebrities, from Madonna to Snoop Dogg. The Ed Hardy brand has increased in popularity year on year, both in the states and UK, continuing to go from strength to strength.





Since 1984, Bermudes finds its inspiration in the world of sailing and yachting. The brand has the ambition to deal with high performance, comfort, and style. The collection mixes technical clothes, where the performance of Bermudes expresses itself, and sportswear clothes for everyday life!


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fb-caylerandsonsFounded in 2012, CAYLER & SONS has become one of the key players in the headwear game over night. Premium quality and innovative graphics, often with a humorous twist, are characteristics for CAYLER & SONS. By now CAYLER & SONS has released several footwear and apparel collections and has established the elevated Black Label Brand and a high quality denim collection.


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The Bonneterie d’Armor was founded in 1938 by Swiss-German

businessman and engineer Walter Hubacher. He started with creating a production of high quality underwear and Breton striped shirts under the brand “Armor Lux”.

Today Bonneterie d’Armor includes three production facilities in France, 550 employees and more than 76 years of experience in high quality wear.


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Launched in July 2014 Amour London is a modern menswear and women’s wear fashion label offering upmarket trends and distinctive clothing designs.
They aim to offer a collection of menswear ranging from everyday casual wear to upmarket evening wear, with simplistic yet eye catching designs.

All of their garments are handmade in the using the finest worldwide manufacturing with a specific focus on quality fabrics, designs, craftsmanship and attention to detail.

Instagram: @amourldn
Georgia@haddonpr.com for all womenswear enquiries
Mark@haddonpr.com for all menswear enquiries